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The branded camera effects are similar to the kinds Snapchat has increasingly collaborated with creators on, and will include a mix of designs by companies, influencers, and celebrities.
There's one from Ariana Grande, others from Liza Koshy and star Baby Ariel, as well as ones from the NBA and Buzz Feed.
All you have to do is tap the camera icon to join in on the fun!
Of course, this multitasking may make you a bit distracted.(If you're having a serious conversation, you probably don't want to continue posting beach photos at the same time.)This news comes fresh on the heels of last week's major video-focused announcement, the launch of Instagram's long-form video hub, IGTV.Today's release could spell trouble for another video chat app, House Party, which is currently popular with the under-24 crowd.The topics are broad — art, travel, and animals, among others — but will make it easier to separate posts according to your interests.If you don't want to look at the animal channel, you can mute it in the same way you mute Stories and posts from accounts you follow in your Feed.