Exploring online dating customer relationship management

This framework distinguishes four ideal-typical models of the relationship marketing process: (1) life-cycle, (2) evolutionary, (3) teleological and (4) dialectical process models.Our review of the relationship marketing literature reveals the prevalence of life-cycle conceptions of the relationship marketing process, followed by teleological and evolutionary conceptions.On-line friends can’t be depended on for help with tangible favors: small loans, babysitting, help with shopping or advice about jobs and careers” (Stoll).

Most people who develop close friendships and romances in cyberspace eventually want and need to meet their friend or lover in-person” (Suler).

The differentiation of the marketplace includes unique ways to collect user‐based information and customized, proprietary algorithms that generate what are believed to be the best matches, based on user and matchmaking service criteria.

Online dating services use statistics, data mining, and activity monitoring to provide appropriate matches; thus, differentiating their services and understanding the success of their product offering.

Touch, as well as many physical activities, cannot be fully recreated in cyberspace (Suller).

Body language and communication through facial movements are completely absent.

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