Growth of online dating industry only acsi boys are worth dating blog
The field is already crowded, with almost 3,900 companies running dating sites, according to a report last fall from business research firm IBISWorld.
The report projects the industry to add about a hundred companies per year over the next four years.
The biggest web dating companies have a huge lead over the competition—two control more than 40 percent of the market.
Leader Inter Active Corp (IAC) owns at least 30 sites, including and OKCupid, followed by e Harmony.com, which targets a slightly older demographic. Of 19,000 couples married between 20, more than a third met through an online dating site, according to a study in last May’s Proceedings of the National Academy of Sciences.
And by 2018, more than 80 percent of the population will own a smartphone up from 46 percent in 2012, according to IBISWorld.
(The 1.8 million visitors to OKCupid topped the field for time spent, at 3 hours a day.) Changing demographics are a big part of what’s inflating the industry.In the last few weeks, e Harmony has launched a personal matching feature called eh that Langston says will combine the company’s huge database with a real-live matchmaker--for 00 a pop.And in May 2012, IAC launched Stir, which holds about 1,600 singles events per year nationwide.In 1970, just 28 percent of American adults were single; today, the share is 47 percent, according to the Census Bureau.That means an expanding target market, and it doesn’t include the unknown number of married people trolling the sites.