Responsible for updating and communicating a strategic plan

They should address what you need to do in the short-term (think 1-3 years) to achieve your strategic objectives.Organization-wide goals are annual statements that are specific, measurable, attainable, responsible and time bound.These issues can be problems, opportunities, market shifts or anything else that is keeping you awake at night and begging for a solution or decision.Conducting an environmental scan will help you understand your operating environment.An organization that develops and executes a strategic plan gains significantly from the experience, and starting with a working model and then building a tangible plan can be more successful for your organization than having no plan at all.

The SWOT analysis helps you ask, and answer, the following questions: “How do you….” *To access the worksheets under “Tools & Techniques” please refer to our Strategic Planning Kit for Dummies.By creating a SWOT analysis, you can see all the important factors affecting your organization together in one place.It’s easy to read, easy to communicate, and easy to create.An environmental scan is also referred to as a PEST analysis, which is an acronym for Political, Economic, Social and Technological trends.Sometimes it is helpful to also include Ecological and Legal trends as well.

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